Duct Tape Marketing by John Jantsch

I received this book at a program at the ALA Conference, on how to create marketing for libraries, as sticky as duct tape.  Jantsch's message is crafted for small business, but in his program he gave ideas for adapting them for marketing library services.  Basically, the point is to help your potential customer, i.e. library user, to know, like, trust and then 'buy' your service.  He emphasizes defining your customer and their needs, but also reaching out through every possible source, particularly effectively using social media to create that 'sticky' marketing. 274 pg.