"Why Love Matters" by Jay Northcote

Alastair is a man who does not like to touch or be touched by other people.  Unfortunately, he will soon be going to Italy to carry out a business deal with demonstrative people who may take offense.  Luckily his administrative assistant, Martin, grew up on a commune where his mother still lives and runs cuddle workshops for people like Alastair.  He's dubious but willing to try in order to close the deal.  Martin is patient and funny and takes Alastair's anxieties in stride.  This was an enjoyable and charming novella.  55 pages (Kindle edition).